Reputation Insurance

In partnership with

When controversy hits, your survival depends on who speaks up for you in the first 48 hours.

Most professionals wait until they're under attack to think about who will defend them. By then, it's too late. The data shows 78% of executives fear reputation damage more than anything else, yet only 23% have built networks of credible people who would vouch for them during a crisis.

Here's the brutal truth: your work doesn't speak for itself. People speak for your work.

Smart professionals build their defense network before they need it.

The Three-Layer Defense System

Think of reputation protection like home security. You need multiple layers of defense, each serving a different purpose.

Layer 1: Industry Authorities Respected leaders in your field who can speak to your professional competence. When they defend you, their credibility transfers to you.

Layer 2: Character Witnesses People who've seen you handle pressure, make tough decisions, and act with integrity. Former colleagues, mentors, clients who trust your judgment.

Layer 3: Cross-Industry Voices Respected professionals outside your field who can vouch for your broader reputation. This prevents industry-specific drama from destroying your entire professional identity.

Most professionals have decent coverage in Layer 2 but weak protection in Layers 1 and 3. That's where reputation attacks succeed.