The Hidden Cost of Poor Communication

And How to Fix It Fast

I stared at the encrypted message blinking on our mobile HQ communications device, my blood turning as cold as the -20°C air outside our tent: "ENTIRE CABLE TEAM LOST TO FRIENDLY FIRE." Four soldiers, gone.

During my military service, our unit faced a stark lesson in the cost of poor communication. It happened during the final exercise of our mandatory defense service, when we "lost" a signal team laying 3km of messaging wire from our mobile Intelligence HQ to an anti-aircraft battery.

This was before GPS was widely available. The four-soldier team had been awake for 48 straight hours laying multiple lines withing our regiment positions spread out into huge area defense positions. Working through knee-deep snow in a dark forest as temperatures plunged to -20°C. At 4am, they radioed from the end of their second-to-last cable section: they had gotten lost but located the battery, unfortunately, they were slightly in what would be considered "enemy territory" in our exercise.

About an hour later, we received a message from the battery that the team had triggered booby trap mines and been "shot" by the front-line guard as they approached from the enemy direction. In a real combat situation, we would have lost four soldiers.

The tragedy was entirely preventable. We were all exhausted, we had lost our NCO and CO to an "airstrike" earlier in the exercise, and I was a corporal running the HQ alone with our driver, operating in survival mode. But despite the fatigue, we should have clearly communicated for them to return and approach the battery from any direction other than the enemy's side.

The consequence of this communication failure in our training exercise was the simulated "loss" of the team. In a real-world scenario, it would have meant lost lives.

That day taught me something I've carried throughout my entire career: clear communication isn't a luxury, it's the difference between success and failure, and sometimes, between life and death.

The Price Tag Most Leaders Never Calculate

Have you ever wondered why some teams seem to accomplish more with less effort while others struggle despite having talented individuals? It's a pattern that plays out in organizations everywhere, from startups to Fortune 500 companies, from government agencies to non-profits. The difference? It almost always comes down to how well people communicate.

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